Dahlia Furniture Private Limited Essay

I. Time Context: Last 5 months of 1984 II. Perspective: Mr. Chua Boon Kang, co-proprietor of Dahlia Furniture Private Limited III. Significant Policy Statement: Dahlia Furniture Private Limited is a neighborhood furniture producer of standard and specially crafted furniture known for their high caliber and exquisite divider units, kitchen cupboards, room sets, and eating set. What's more, means to be one of the biggest furniture producer in Singapore by 1990. IV. Articulation of the Problem: What can the organization do to amplify benefit to improve the company’s position? V. Destinations Long Range Objectives: To grow our business activity following 2 years To be the main furniture producer by 1987 Short Range Objectives: To augment benefit and limit cost To build deals To provide food furniture for the mass market VI. SWOT Analysis Qualities a. The organization is known for high caliber and exquisite picture of their furniture b. Dahlia Furniture is a known vender of imported furniture Weaknesses a. Dahlia Furniture has a little market; just center and upper salary families could manage the cost of their furniture b. Constrained product offering; makes just out of divider units, kitchen cupboards, room sets, and eating sets Opportunities a. Developing number of families who can manage the cost of and are happy to follow through on greater expense for a top notch furniture b. Developing interest for imported furnishings Dangers a. Different organizations that offer furniture at a lower cost b. Outside producers and retailers that are entering the Singapore advertise VII. Elective Courses of Action ACA #1: Continuous importation of some furnishings and begin to deliver quality furniture that could be sold at a lower cost to grow our market in serving the mass market of low salary creating families. ACA #2: Remove privately made furniture in our product offering and import all our furniture to maintain the picture of high caliber and exquisite furniture for center and upper salary families. ACA #3: Expand our product offering by delivering and bringing in other high caliber and rich furniture other than divider units, kitchen cupboards, room sets and eating sets for center and upper salary families. VIII. Examination of Alternatives ACA #1: Continuous importation of some furnishings and begin to deliver quality furniture that could be sold at a lower cost to grow our market in serving the mass market of low salary creating families. Points of interest: a. Extending our market is likewise a methods for growing the wellsprings of our salary b. The life of the organization isn't exclusively subject to the acquisition of our little market for center and upper pay families Disadvantages: a. Extraordinary hazard whether the new objective market of low producing families would buy our furniture b. Exorbitant as we would be beginning without any preparation to create, produce and sell our new reasonable furniture c. Extra Labor is required d. The picture of polish and selectiveness of our furniture may be lost ACA #2: Remove privately made furniture in our product offering and import all our furniture to maintain the picture of high caliber and rich furniture for center and upper salary families. Focal points: a. No overhead cost for us b. The picture of the organization for providing food top notch, exquisite and selective furniture would be safeguarded c. We could concentrate more on the imported items that bring us salary d. No compelling reason to enlist extra laborers e. Less consideration required by the importation of furniture for we would not be the one to make them Disservices: a. Expensive to import furniture id it would not be sold immediately b. The tasks of the organization is exclusively subject to our outside providers c. Little market just for center and upper pay families that could bear to buy imported furniture d. Disregarding the counter remote work guideline of the administration e. Slow pace of repurchase since we offer a similar furnishings ACA #3: Expand our product offering by delivering and bringing in other high caliber and exquisite furniture other than divider units, kitchen cupboards, room sets and eating sets for center and upper pay families. Focal points: a. Making new line of furniture is additionally making another wellspring of pay for the organization b. We can keep up the picture of the organization as maker of top notch, rich and restrictive furnishings Hindrances: a. Exorbitant to create, produce and sell new furniture line b. Requires extra laborers c. Still subject to the acquisition of our little market of center and upper salary families d. Hazard whether the new furniture would be purchased by the market e. The organization could be exposed to government perception since we are bringing in more furniture IX. Choice Statement After intently investigating all the other options, the best option for the organization is ACA #1: Continuous importation of some furnishings and begin to create quality furniture that could be sold at a lower cost to extend our market in serving the mass market of low pay producing families. The imported furniture is still in the development stage and the interest for them is still high. The proceeding with the importation of furniture could at present bring us salary and can be utilized as capital in our arrangement of focusing on another market. The organization is known for providing food top notch, exquisite, and selective furnishings; stretching out this to the mass market could acquire extreme increment our deals for the organization as of now has a renown name in the furniture business. The organization would provide food both very good quality furnishings and reasonable furnishings however of good quality. Growing our market is expanding the inclusion of our organization an d furthermore the wellspring of our pay. ACA #2 and ACA #3 still spotlights on serving a restricted market just for center and upper pay families making the wellsprings of our pay likewise constrained to them. Furniture is a sturdy item and repurchase of it isn't made in a limited ability to focus time. On the off chance that the every one of these center and upper pay families has their own divider units, kitchen cupboards, room sets and feasting sets then they would not repurchase again thus the organization may be in harm's way. ACA # 1 would discover us another wellspring of salary as we stretch out our market to the lower pay creating families and yet holding the administration for center and upper pay families. What's more, having the esteem of high caliber and exquisite furnishings, the new objective market would be anxious to buy our furnishings. X. Execution Plan Long Range Implementation Plan a. Consistent improvement of the quality, tasks, the board of the organization and persistent inquiry on how we could limit the expense of our activities Short Range Implementation Plan a. Research about the new objective market The value go that they can and ready to pay for a furnishings. Plans, particulars and nature of a furniture that would attract them to buy it. b. Peddle materials of good quality yet of lower cost to be utilized in the creation of the furniture c. Make an arrangement on how we could limit the expense of our importation, creation and activity d. Make the furnishings, extraordinarily the moderate furnishings, known to the market by promotion through distribution at any rate once every week in a neighborhood paper of general dissemination